Category Archives: Musings

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The 5-for-1 Rule: Giving Content its Traveling Legs

When I pack for a trip, I have rule about what goes in my suitcase: every piece of clothing has to mix and match with every other piece and have at least two uses. It’s the most efficient way to … Continue reading

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What do you mean by “impactful?”

Recently I’ve come across frequent use of the word “impactful” in technology copywriting. It’s most often used to describe one of the benefits of a software solution, as in how it will help a company gain a business advantage. The … Continue reading

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